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Valve announced that Steam now supports UTM traffic tracking. It allows developers and publishers to finally see how many people bought a game or add it to their wishlists during a specific marketing campaign.
The new service is now in an open beta test. Starting from April 7, developers will be able to see the number of tracked visits (people who logged into Steam in the browser where they opened the UTM link) to their games’ pages and visits counts for each unique combination of UTMs.
Steamworks will also allow developers to see how many visitors bought a game, added it to their wishlists, or activated a copy. All the data can be filtered and downloaded as a CSV file. The only issue is that you can’t track IAPs now.
STEAM CHARTS An ongoing analysis of Steam's concurrent players. 23298 24-hour peak 438524 all-time peak Compare with others. Stream analytics software monitors and analyses real-time data integration. Stream Analytics tools allow users to analyse data that is in transfer between applications or through APIs. This allows users to analyse the sequence of events in real-time.
Valve points out that UTM analytics don’t track personal information, including Steam IDs. “This has been a priority in all aspects of building the UTM Analytics feature, from determining what data is required, how long it should be retained, and who should have access to it,” the company said about protecting users’ data.
Any developer with the “View Marketing Traffic Data” permissions can get access to the dashboard. You can read the full documentation on how UTM analytics works here.
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-->In time-streaming scenarios, performing operations on the data contained in temporal windows is a common pattern. Stream Analytics has native support for windowing functions, enabling developers to author complex stream processing jobs with minimal effort.
There are five kinds of temporal windows to choose from: Tumbling, Hopping, Sliding, Session, and Snapshot windows. You use the window functions in the GROUP BY clause of the query syntax in your Stream Analytics jobs. You can also aggregate events over multiple windows using the Windows() function.
All the windowing operations output results at the end of the window. Note that when you start a stream analytics job, you can specify the Job output start time and the system will automatically fetch previous events in the incoming streams to output the first window at the specified time; for example when you start with the Now option, it will start to emit data immediately.The output of the window will be single event based on the aggregate function used. The output event will have the time stamp of the end of the window and all window functions are defined with a fixed length.
Tumbling window
Tumbling window functions are used to segment a data stream into distinct time segments and perform a function against them, such as the example below. The key differentiators of a Tumbling window are that they repeat, do not overlap, and an event cannot belong to more than one tumbling window.
Hopping window
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Hopping window functions hop forward in time by a fixed period. It may be easy to think of them as Tumbling windows that can overlap and be emitted more often than the window size. Events can belong to more than one Hopping window result set. To make a Hopping window the same as a Tumbling window, specify the hop size to be the same as the window size.
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Sliding window
Sliding windows, unlike Tumbling or Hopping windows, output events only for points in time when the content of the window actually changes. In other words, when an event enters or exits the window. So, every window has at least one event. Similar to Hopping windows, events can belong to more than one sliding window.
Session window
Session window functions group events that arrive at similar times, filtering out periods of time where there is no data. It has three main parameters: timeout, maximum duration, and partitioning key (optional).
A session window begins when the first event occurs. If another event occurs within the specified timeout from the last ingested event, then the window extends to include the new event. Otherwise if no events occur within the timeout, then the window is closed at the timeout.
If events keep occurring within the specified timeout, the session window will keep extending until maximum duration is reached. The maximum duration checking intervals are set to be the same size as the specified max duration. For example, if the max duration is 10, then the checks on if the window exceed maximum duration will happen at t = 0, 10, 20, 30, etc.
When a partition key is provided, the events are grouped together by the key and session window is applied to each group independently. This partitioning is useful for cases where you need different session windows for different users or devices.
Snapshot window
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Snapshot windows groups events that have the same timestamp. Unlike other windowing types, which require a specific window function (such as SessionWindow(), you can apply a snapshot window by adding System.Timestamp() to the GROUP BY clause.
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